Beginner's Guide to CSA Add-On Shares

Expand Your CSA Product Suite & Revenue Stream

Thinking about Adding CSA Add-On Shares to Your Farm Biz & Need a Road Map?

  • Are customers asking you to add new CSA products, but you don't have the time or capacity to produce them yourself?
  • Are you wondering if someone else could provide those products for you, but you're not quite sure how to approach a farm partner to get them to say yes?
  • Are you unsure how to price your add-on shares so you can make some money off it too?
  • Maybe you're just curious how they even work?
  • Could you use a guide to walk you through the some of the key logistics of CSA Add-On's (and reassure you that you've thought of everything?)

Then you're in the right place, my friend.


I'm Corinna Bench from Shared Legacy Farms, and over the last 10 years, my CSA has added up to 8 different types of add-on shares. (And about 60% of my customers purchase at least one of them!)

That's a nice shot of revenue.

Even better: I don't produce any of them.

My investment is simply the time it takes to organize their sale and delivery.

What's a CSA Add-On share?...

It's another subscription product you offer in addition to your CSA vegetable share. Something like eggs, fruit, cheese, or flowers. You charge extra for this product, and it's a way to generate more revenue.

The benefits of add-on shares are enormous.

  1. They add momentum and excitement to your customer's experience.
  2. They provide more service and value to your customers (which means happy clients who keep choosing your CSA).
  3. They build the kind of food systems you want to see thriving locally.
  4. They make you some extra money without a lot of work (especially if you are selective about which add-on shares to do).

Your customers trust you, and they welcome your suggestions to help them source more food locally.

So why not connect them to a broader food audience of locally-sourced producers that you've curated for them?...

It's not actually that hard to do. All it takes is a few pointers to feel confident you know what steps to take.

Recently, I've had farmers ask me if I could offer a class on this topic....

So here you go!

Introducing my CSA Add-On Share Seminar...

a 45-minute training that walks you through all the important stuff you need to know about CSA Add-On Shares, so you can try it out this season.


What's covered in the video seminar?

A lot! This is the very same training we offer to our students inside the CSA Quickstart program. You'll learn all the key aspects of Add-On shares, including...

  • Examples of add-on share products
  • The logistics of add-on shares - so you can execute like a pro
  • How to price your add-on shares (and what percentage you should be taking as your "cut")
  • When to launch your first add-on share experience - so you experience success
  • The benefits and risks of add-on shares (know them before you start!)
  • How to choose your add-on share vendors
  • How to pitch the partnership to your add-on share vendor of choice - so they say yes!
  • Expectations to discuss with your farm partner so you're all on the same page.
  • What-if scenarios to help you feel prepared for every possibility.

The Add-On Share Seminar also includes these resources!

In addition to the training, we also provide you with the following resources to help you execute fast!

  • A worksheet of guided questions to help you take notes and apply the content: identify the key decisions you'll need to make to take action and build out your to-do list.
  • Add-On Share Pricing Guide: see examples of common CSA add-on share products and how we've priced them to help you see a baseline.
  • Vendor Interview Questions: use these questions to help you tease out the right information from your potential farm partners to make sure you find the perfect match!
  • Sample Vendor Contract: get it all in writing to make sure you're all on the same page! We share a template to help you know what to include.
  • Sample Product Descriptions
  • Sample CSF Fishery Fact-Sheet/Brochure: use my Canva template to help you design your FAQ Fact Sheet for customers to help explain how a CSF works.

Bottom line... This training is going to give you the confidence and the know-how to create your very first CSA Add-On shares in a matter of weeks, so you can start selling stuff like this...

and THIS...

Get ready to inject all kinds of energy into your CSA community (and make some extra money too!)

We're offering this course now through April 30, 2022, for $15 off the regular price. Enroll for $45. (No coupon code needed).


Meet the Instructors:

Corinna Bench is an entrepreneur, CSA farmer, speaker, podcaster, consultant, and educator who is committed to helping CSA farmers build CSAs that are profitable and viable for the long-term. Since 2008, she and her husband have been full-time farmers at Shared Legacy Farms in Elmore, OH, and have relied almost exclusively on their 400-member CSA to pay the bills.

Corinna is the founder of MyDigitalFarmer.com which is dedicated to helping farmers master the art of messaging and sales for their CSA. She is a promoter of the national CSA movement and serves as a collaborator with the the CSA Innovation Network. She also hosts the My Digital Farmer podcast and the CSA Marketing Discussion Facebook group. Corinna is the co-instructor of the online program CSA Quickstart.

Lauren Rudersdorf is a CSA farmer, coach, food blogger, recipe developer, storyteller, social media enthusiast, and educator obsessed with the CSA model and helping farmers execute it well in order to find more stability, profitability and success on their farms. She’s been farming with her husband Kyle in southern Wisconsin for the last nine years at Raleigh’s Hillside Farm. Together, they’ve grown their CSA membership from 8 to 380 members in a saturated CSA market. Add-on shares are one of the main things that helped their farm stand apart. Last year, they offered 14 different add-on share offerings.

Lauren is a Soil Sister and farm member of FairShare CSA Coalition. Her blog, The Leek & The Carrot, provides original recipe content for fellow CSA farmers and other local publications. Lauren is the co-creator of my CSA Quickstart program.


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Frequently Asked Questions


How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. You can watch it as many times as you want. If we make any updates to the content, you'll get those for free.
Is this the same content as the bonus training from CSA Quickstart?
It is. If you are a CSA Quickstart student, you already have access to this training in the Bonus Section of the Quickstart course.
Does this cover detailed logistics about how to do meat add-ons for a CSA?
No. The seminar is an overview of how to organize and execute CSA add-on shares in general. We do not go into specifics for every type of add-on share option. To learn more about how meat CSAs work, we recommend looking up Skyview Acres.

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