Customer Research Bootcamp (for Farmers)
In just 5 weeks, discover what makes your ideal customer tick, so you can find more of them.
Having trouble getting your message heard?
As a CSA farmer back in 2015, I remember STRUGGLING to know how to find more members for my farm.
How could I get on people's radar? Where was I supposed to find my new recruits? What could I say to get them to buy?
I worked so hard creating Facebook ads, videos and brochures.
But I felt like I was producing a lot of noise. Not a lot of results.
As a farmer, sometimes it can feel like nobody is listening to our message. We were never trained in marketing fundamentals. And we don't have a lot of time to "figure this marketing stuff out."
But what if we're simply talking to the wrong person?
I now live by this marketing truth:
"If you're talking to everyone, you're talking to no one."
Your #1 job as a marketer is to be 100% clear about WHO your target audience is for your brand. You can't speak to everyone.
That's EXACTLY why I created this course: Customer Research Bootcamp.
- being able to attract more of your "ideal" buyer without a lot of effort
- knowing exactly what phrases or buzz words will attract your future clients
- sitting down to update your website and having clarity about what you should and SHOULD NOT talk about because you know your target audience.
- saying "no" to a business opportunity without guilt because you're clear about who you are and are NOT serving in your brand.
- discovering what your best buyers want from you so you can serve them better.
It all starts with knowing -- REALLY knowing -- who your IDEAL customer is.
Because when you STUDY your perfect customer type, you can learn to think like them, talk like them, and attract more of them to your brand.
In Customer Research Bootcamp, we teach farmers the valuable skill of "how to do customer research" on your perfect customer.
You'll be like a private detective, uncovering important information about your clients, looking for clues and patterns -- to help you serve them better.
In 6 short half-hour lessons, you'll learn:
- What kinds of data you should be mining on your ideal customer -- what information are we even trying to uncover?
- Eleven customer research strategies you can use to dial into the thoughts and values of your perfect client.
- How to organize all your data so you can see WHAT to talk about in your marketing.
- Powerful conclusions and take-aways about your ideal customer that will help you write killer sales copy for your website, Facebook ads, email marketing, or print publications to attract future customers.
BY THE END OF THE COURSE...
You'll walk away with a detailed (completed) Customer Avatar Profile sheet that you can use to map out your future marketing sales message.
You'll also know exactly what you need to be doing to get your customers to THEIR finish line (and keep them happy forever!)
What comes with this course:
1. Three hours of step by step instruction with homework assignments after each lesson to make the training actionable.
2. Downloadable worksheets to take notes and work through exercises.
3. Lifetime access to the course and the ability to watch it from any device. The videos are ready to watch NOW! You can binge-watch or take your time getting through them.
4. My swipe file of great customer research survey questions to help you get started. Plus I'll share my actual 2016 customer survey results so you can see an example of the kind of data you'll receive from your research.
5. Completed Customer Avatar Profile Worksheet. By the end of the course, you will have a detailed profile filled out with valuable information to help you in your future messaging.
BONUS: My 5 Week Project Planner to keep you on track to finish the course quickly. I know that we all start online courses with good intentions. This planner breaks down the steps you need to work on each week to get your research done and discover your findings.
How will this course help you?...
Meet Tammie. She is my ideal CSA customer.
She is a HUGE brand ambassador for my farm. And she discovered my farm because of the strategies I'm going to teach you in this course.
Clarifying and researching my ideal customer was the single BEST thing I ever did for my farm business.
It helped me know WHO to speak my message to.
Where to find them.
And most importantly, WHAT to talk to them about to get their attention.
I learned all this stuff I'm teaching you from MY copywriting mentors (and I paid thousands of dollars to learn it!)
If you want to get clear at how to dial in your marketing messaging, it STARTS with mastering this course topic... identifying and researching your IDEAL customer.
Join my Customer Research Bootcamp --
And imagine "Customer Clarity" in just 5 weeks.
Get started now!
StartLesson 1: What is an Ideal Customer Avatar? (21:11)
StartLesson 2: What Intel Are We Even Looking For? (24:38)
StartLesson 3: Research Strategies Part 1 (Surveys and Interviews) (30:21)
StartLesson 4: Research Strategies Part 2 (25:10)
StartLesson 5: Research Analysis Techniques (17:17)
StartLesson 6: How to Apply Your Findings to Your Marketing (20:42)
Hi, I'm Corinna. And l'm the founder of MyDigitalFarmer.com and the owner of Shared Legacy Farms. Like many of you, I felt horribly unqualified to be doing marketing when I started out in farming. Then in 2016, everything changed when I started studying online marketing. Two years later, I've built a marketing machine that works consistently. The peace of mind that comes with mastering this skill is priceless. I am now committed to helping farmers learn the basic marketing fundamentals so they can experience that same peace of mind I have. I'm confident that what you learn in this course will dramatically impact your business. Join me!