Why They Buy
Learn the 6 psychological triggers that make someone ready to buy.
What is it that motivates you to plop down the cold hard cash and finally decide to buy something?
Last year, I hopped on the internet and started shopping for a pop-up tent.
And not just ANY tent.
I wanted one of those farmer's market tents that...
- doesn't fall apart after one season
- can be put up by one person with no muscles (aka me)
- the covering never needs to be taken off
- can go up in 60 seconds
(Over the years, I've bought about 7 cheap, crappy tents that have all fallen apart. And they were a P.I.T.A. to get open).
I was DONE.
So, after about 30 minutes of shopping around online (and asking a farmer friend), here's what I bought instead...
So... why am I telling you this story?
Answer me this: why did I buy the tent?
What motivated me to make the decision to spend $249 on a tent!? (Actually I bought THREE, so I spent a lot more than that!)
As it turns out, there is proven psychology behind why people buy. There are 6 key triggers that make a person more likely to say "yes" to your offer.
Wouldn't you like to know what they are so you can use them too?
I thought so.
That's why I created this training: "Why They Buy -- the 6 Reasons People Buy Your Product."
I originally made it as a paid workshop for the PASA conference. And it was so popular with that farmer audience, that I decided I should make it available to anyone.
I consider this content to be one of the "fundamentals" of marketing.
When I learned this stuff, I was BLOWN AWAY. I've since shared this information with other farmers who have also seen results.
I'm here to tell you that these triggers work.
I hope you find it as life-changing as I did.
-Corinna
PS: After you watch the training, you'll be able to easily answer the question, "Why did I decide to buy the tent?"
Your Instructor
Corinna Bench is an entrepreneur, CSA farmer, speaker, podcaster, consultant, and educator who is committed to helping CSA farmers build CSAs that are profitable and viable for the long-term. Since 2008, she and her husband have been full-time farmers at Shared Legacy Farms in Elmore, OH, and have relied almost exclusively on their 400-member CSA to pay the bills.
Corinna is the founder of MyDigitalFarmer.com which is dedicated to helping farmers master the art of messaging and sales for their CSA. She is a promoter of the national CSA movement and serves as a collaborator with the the CSA Innovation Network. She also hosts the My Digital Farmer podcast and the CSA Marketing Discussion Facebook group. Corinna is the co-instructor of the online program CSA Quickstart.