The Customer Value Journey

The premise of this marketing course is simple: Customers don't just wake up one day and act like raving fans.

They pass through predictable phases or "doorways" as they journey through your brand -- from unaware to brand ambassador.

Once you know what the 8 stages are, you can engineer processes and systems in your business to make sure your ideal customers progress to the next step and keep graduating to the next level.

When I learned this framework years ago, it was like fireworks exploding in my brain.

I began to connect the dots.

I could see where the bottlenecks were happening in my business -- where people were getting stuck. I finally understood that there were a few key areas I needed to pay attention to as I "coached" customers along.

It gave me direction.

What is the Customer Value Journey?

It is the framework that undergirds the marketing strategy of every business industry.

The Customer Value Journey is the most valuable piece of training I've received to date as a marketer.

Which is why I decided I NEEDED to make it a part of my training resources for my farmer students.

After you take this training, you'll be able to:

• Name the 8 steps in the Customer Value Journey and what happens in each step.
• Understand the "big picture" for how your customers develop over time and how to coach them to the next stage.
• Assess what areas of the Customer Value Journey are currently being addressed. (You probably have a few that are firing on all cylinders!)
• Identify the gaps in your business and brainstorm ideas for how to address them.
• Consistently create raving fans for your business.

I consider this to be one of the "fundamentals" of marketing that will help you build your marketing machine in years to come.

I'm pretty sure this is going to blow your mind.

And it's only an hour long.

(You're welcome).